Nohemi Lugo is a researcher and professor in the Media and Digital Culture Department at Tecnológico de Monterrey, Queretaro Campus in Mexico. She holds a Bachelor’s Degree in Communication from Tecnologico de Monterrey, a Master in Arts by Western Michigan University and a PhD. in Communications by Pompeu Fabra University. Her research connects digital culture studies with an ethnography and design methodology approach. Her goal is to design and develop methods, processes, materials and technologies intended to foster education, social inclusion and health.